If you are a small business owner, partner or MD looking for the best way to advertise your services to your well-defined target market, then Facebook Business is one of the quickest, cheapest and most effective approaches.
Facebook is the largest social media platform globally, and it is not only used for sharing pictures of your family or connecting with friends. Facebook is now utilised as a business development platform that provides you with all the tools you need to start marketing your business online.
Here are the key ways to set up and start your Facebook Business advertising:
Create a Facebook Business Page
When you create a Facebook page for your business, it immediately gives you an avenue to advertise your service or product. You can describe your business, share your logo and your company branding while including all your essential details such as address, contact links, opening and closing times and everything else you want your customers to know about your services.
You can also post updates on this page, different content, videos, stories, and the like. And if you are looking to start with online promotion or advertising that is more direct, then creating your page is the first step into marketing your business.
Frequently posting content on your page is critical for your success.
Try to post something on your page daily or a couple of times a week. Post latest offers, share videos of events, including links to your website and more. The goal is to keep your followers engaged and interested through posting regularly.
Boosting posts and reaching more customers
When you have created and established your Facebook Page, you can reach your potential clients through organic posting and updates. Although this is a paid service, it has proven to be beneficial for many businesses.
If you want to increase your audience or reach a more specific target market, then you have the option to boost a post. You can set this by size of audience or you can be very specific about who will see your post- this can include a range of factors including age, location, industry, job role etc.
You should always be mindful of the posts/content that you want to boost and tailor it for that market.
Use Facebook Ads
Facebook Ads will help you to get particular with your advertising. In this feature, you can create your custom advert copy, add call-to-action buttons, include images or videos and aim your ad to a very precise audience. You can filter by age, location, gender, interests, occupations, and even income bracket, making it very easy to attract the demographic/market you want to.
Review Your Insight Analytics
A critical part of social media marketing is understanding your Return of Investment. Facebook’s insight section shows you analytics covering most elements of your page. It will allow you to see what contents or campaigns are working and those that need improvement. Having these metrics and tracking them regularly can go a long way in improving your marketing strategy.
If you are looking to grow your business and need some guidance, especially on the marketing and accounting side, you are invited to get in touch!
Email us at info@intelligentoutsourcing.co.uk or call us at +44 1892280127.
