Define Your Ideal Client to Save Money and Grow Your Accountancy Practice with Clients You WantBuilding a profile of your ideal client or niche makes a massive difference to the cost and impact of your marketing.  It also ensures you grow your practice with the clients you want.Profiling your ideal client vital for your marketing and for your business.  If you get this right, everything else will follow. Here are the 2 key points businesses often overlook:No service or product appeals to everyone.You do not want to have anyone and everyone as a client.Let me explain.There is no such thing as…

How to Differentiate Your Accountancy Practice from Your Competitors The simple fact is in the absence of any other obvious differentiator, people will always choose the cheapest option.  If the only thing that appears to separate you from other accountancy practices is your price, then this is the only thing people can choose on. You must differentiate yourself from other accountants.  This gives you a competitive edge and allows you to avoid the race to the bottom. There are many ways to do this. In this article, we’ll focus on developing your Unique Selling Proposition (USP).   The USP is a…

The 3 Marketing Strategies for Accountants There are only three marketing strategies that any business, including accountants, can use. These are: Low cost- this is where you become the lowest priced supplier in the marketplace.  Ryanair, Weatherspoons, SpecSavers etc. have all built very profitable companies using this strategy. High end- this is the opposite end of the spectrum where you are a top brand and supply something outstanding.  In accountancy, this is PWC, Deloitte, KPMG and EY.  Niche- this is where you supply a service or product that is tailored to meet the needs of a specific market. Your offering…