What Needs Are You (or Should You Be) Filling
Every accountant should build their service around meeting the needs and wants of their clients and prospects beyond doing their accounts, tax returns, offering advice etc. Humans inherently have an in-built set of needs and wants. These were expressed by Maslow in his hierarchy of needs. Maslow observed that people only want the next level when they were fulfilled with their current level. Let me explain. Everyone starts at the bottom of the pyramid and moves up. The levels are: Physiological: This is basic survival. We all need food, water, sleep, clothing, shelter and basic sanitation to survive. Your clients…