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iO- Services Innovator of the Year Finalist

The need and ability to constantly innovate is widely recognised as one of the major contributors to business success. Innovation is vital for the UK’s economic growth, productivity and prosperity.

The Innovation Awards recognise, celebrate and reward the businesses, organisations and individuals who are dedicated to innovation.  iO is delighted to have been voted as a finalist in the Services Innovator of the Year category in the prestigous Innovation Awards.


Here is why iO was selected: 


Innovation is the driving force behind the growth and prosperity of businesses around the world. It propels organisations to stay ahead of the competition, adapt to changing customer and employees needs and create solutions that address pressing challenges.


Innovation is vital for companies like iO to:


Retain Their Competitive Edge


In today’s competitive landscape, staying ahead of the competition is a constant challenge. Innovation provides a significant competitive advantage, as it allows businesses to differentiate themselves from rivals. Companies that consistently bring fresh ideas, unique products, and innovative solutions to the market are more likely to capture a larger market share and win the loyalty of customers. Innovation can disrupt traditional industries and create new opportunities for growth, enabling even smaller players to challenge established market leaders.


iO did this by establishing an offshoring company in the Philippines run by accountants for accountants.


Increased Efficiency and Productivity


Innovative processes and technologies can significantly enhance a company’s efficiency and productivity. By investing in technology, businesses can streamline operations, reduce manual errors, and optimise resource allocation. This efficiency not only leads to cost savings but also frees up resources that can be redirected towards growing the business.


iO is all about using technology to increase efficiency and productivity whether this is MS Teams for meetings and communication or well-known cloud accounting systems like Xero and QuickBooks.  Our iO Academy ensures that your team members are efficient and productive using your preferred systems.


Attracting and Retaining Talent


Talent is attracted to organisations that embrace innovation. A company with a reputation for fostering a culture of innovation becomes a magnet for skilled professionals who want to contribute their ideas and expertise. Employees thrive in environments where they are encouraged to think outside the box, experiment, and push boundaries, ultimately leading to higher job satisfaction, lower turnover rates, and a more productive workforce.


iO has proven to be highly successful in attracting and retaining talent by giving people the opportunity to grow into their role with their client and innovate alongside them.


Client-Centric Approach


Innovation allows businesses to adopt a customer-centric approach, tailoring services to meet the exact needs of their target audience. Through ongoing research and feedback, companies can gain insights into consumer pain points and preferences which can then be integrated into their innovation process. This client-focused strategy build loyalty, enhances customer satisfaction, and fosters long-term relationships, which, in turn, results in increased customer retention and repeat business.


iO was born with one client at its heart- Naylor Accountancy Services.  By getting it right for my own accountancy practice, we were able to ensure our service was exactly right for others.  We constantly innovate to stay on top of the changing needs of our clients and our team.


Sustainable Growth and Longevity


Businesses that fail to innovate risk stagnation and obsolescence, Blockbuster being a prime example.


In contrast, those that embrace innovation are better positioned for sustainable growth and long-term success. Innovation ensures that a company remains relevant, adaptive and prepared for the future. It allows businesses to continually explore new markets, expand product lines, and diversify revenue streams, reducing their dependence on a single source of income.


iO is constantly innovating.  iO has gone from strength to strength since its formation.  We now employ over 100 people across multiple locations.  We have a number of innovations in the pipeline to ensure our continued growth.


iO is delighted to have been selected for this award and we look forward to the ceremony in Birmingham on 27th October.